Its easy to assume that the older generations are more likely to shop in-store than online because they arent digital natives. Black Friday Sales on Mobile vs Laptop vs Desktop. This year saw growth, but at the low end of the predicted range. Yet, physical stores saw 19.5% fewer shoppers than in pre-pandemic 2019, still recovering from the 2020s 33.1% plunge in holiday in-store shopping. For decades, Black Friday was the ultimate day for bargain shopping. However, 41% say that while Black Friday offers good deals, its not always worth the hassle. Black Friday sales can become violent and result in injury and even deaths due to thousands of over-excited customers. (That is the reason why Amazons recent earnings, where it provided reduced sales guidance and warned of lower-than-expected holiday spending, sent its stock tumbling nearly 20%.). Black refers to stores moving from the red to the black, back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. New York, NY, 10016. The figure makes Black Friday (for now at least) the second-largest online spending day in US history (after 2019s Cyber Monday). For example, the best day to buy a computer was November 2, when prices were 14.3% down on average. Around 71% of the purchases made on Shopify during Black Friday 2021 were made through smartphones. Excitement clouds this reality: even though you are getting great deals, you are still spending money. We also asked respondents if they ever bought something on sale that they later regretted, and what was the most they spent on a regretted purchase from the category list. As more and more consumers use mobile devices to shop and purchase products, these numbers are expected to increase. Shoppers bought Apple products, espresso. But in the past few years. Salesforce publishes its own figures based on 1.5 billion shoppers, and it noted that online sales reached $8 billion in the U.S. and $40 billion globally at 5 p.m. But when it comes to online sales, we can contribute part of the increase to retailers marketing strategies. The most attractive Amazon Black Friday sales included: In 2021, some of the best Walmart Black Friday sales included TVs from brands like Samsung and Philips, toys from Disneys Frozen, and Ryans World, and Apple Airpods. One in five adults (19%) say it would take a discount of 50% to get them interested in going shopping. Those on the West Coast are the least likely to shop the Black Friday sales (just 46%). Richard Laycock is Finders insights editor after spending the last five years writing and editing articles about insurance. During 2021s holiday season, retail sales grew 14.1% over 2020 to $886.7 billion. But how does that translate by demographic? In the early 1960s, Philadelphia police griped about the congested streets, clogged with motorists and pedestrians heading to the Army-Navy football game and looking for deals post-Thanksgiving, calling it Black Friday. According to History.com, Philly's biggest department stores tried to steer away from the negative name and call it Big Friday, but the rebranding didnt stick. Some retailers offered concurrent in-store and online deals for an entire month. :) You do you! You are vulnerable to spending more in the excitement of now. Its analytics will include anonymized data from some of its customers: it says it is used by some 85% of the biggest online retailers in the U.S. The record-breaking spending comes on the heels of a strong day of Thanksgiving shopping, in which consumers shelled out an all-time high $5.29 billion online, up 2.9% year-over-year. Finder conducted two separate surveys to find out why Americans are shopping and how much of a discount itll take. - Visual, How much do men and women spend on Black Friday? Target was also Black Friday retail winners in 2021, growing its shares in both its online and in-store divisions. At the other end of the spectrum is the Silent Generation, who is not only the generation least likely to participate in Black Friday shopping at 72%, but the lowest-spending at an average of $403.62. Out-of-stock messages have increased by 124% compared to just before the beginning of the pandemic in January 2020. The average growth in retail sales for November each year since 2010 (after the financial crisis) is 4%. Appliance prices dropped 8.6% on Black Friday 2021, compared to 20% on the previous event. According to a Sensormatic Solutions analysis of the six weeks spanning November 21, 2021, through January 1, 2022, foot traffic in the US increased 18.9% over the prior year. Check out these numbers to see just how big of a sales day Black Friday is. The sales saw a 23% increase from $5.1 billion in 2020. One big takeaway from the bigger weekend figures will be that offering items electronics, tech, toys and sports goods being the most popular categories at the right price will help retailers continue to bring in sales, in what has proven to be an especially strong year for online shopping. Toys and video games sales also spike beginning on Black Friday. Overall, 70 out of 75 studied retailers (93.3%) offered Black Friday deals on their websites, most of them in the fashion, home, and health and beauty categories. Those whove never married are the next group most likely to splurge, with 73% saying they expect to spend an average $468.40, followed by those who are separated, of whom 71% expect to spend an average $406.05. Thanksgiving this year has become an inflection point, where smartphones drove real growth and highlights how much these experiences have improved.. Holiday sales periods like Black Friday and Cyber Monday have become a global phenomenon and one of the largest shopping days, both online and in person. Black Friday 2022 e-commerce reaches record $9.12B, Thanksgiving $5.3B; BNPL and mobile are big hits Ingrid Lunden @ ingridlunden / 6:26 AM PST November 25, 2022 Comment Image Credits:. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Other top reasons include getting the best discounts (73%) and enjoying shopping with friends and family (46%). Figures from Shopify which analyses activity from the 1 million-plus merchants that use its e-commerce platform said that the peak shopping hour on its platform was actually 9am Eastern, when there were as many as $3 million in sales per minute. Adobe said 40% of all sales were on handsets, lower than the day before but 7% higher than in 2019. In 2021, Black Friday discounts averaged 24%, which was 2%4% lower than the averages in the previous few years. MethodologyWe calculated these figures from a survey of 1,611 American adults who reported they participate in pre-Christmas sales events (Black Friday, Cyber Monday, Singles Day) commissioned by finder.com and conducted by global research provider Pureprofile in October 2019. Amazon Black Friday statistics also show White Americans were responsible for 18.4% of the Black Friday revenue, whereas Black Americans ranked second at 17.4% up from 10.3% in 2020. His musings can be found across the web including on NASDAQ, MoneyMag, Yahoo Finance and Travel Weekly. Between November 1 and November 26, they saw a 954% spike in sales compared to pre-holiday levels in September. According to the index, smartphones have accounted for 44.4% of all online sales for Black Friday, which is up 10.6% year-over-year. US Inflation Forecasts and Statistics to Be Aware of in 2023, 25+ Fintech Statistics You Need To Know in 2023, 33+ Small Business Statistics to Know in 2023, Average savings on Black Friday specials were. Amazon was the top Black Friday retailer for the second year in a row, capturing 17.7% of Black Friday dollars, growing its lead over Walmart, whose share declined slightly. The country may have its differences from coast to coast, but the value offered by the Black Friday sales is something many of us share, with 71% of those in the Northeast and South and 68% of those in the Midwest and West saying the sales offer good value. 25+ Black Friday Sales Statistics to Know in 2023. The most popular products in this category included Paw Patrol, Hot Wheels, Nerf, Baby Alive, and Squeakee toys. Millennials, on the other hand, spent an average of $128.51 and Baby boomers an average of $133.87 on purchases they later regretted. The shape of holiday shopping has changed massively with the rise of e-commerce. In 2022, men are slightly more likely to say theyll be hitting the Black Friday sales, with 55% of men saying theyll be bargain hunting compared to 52% of women. In 2021, Black Friday had a whopping 88 million online shoppers and 66.5 million in-store shoppers, accounting for a total of nearly 155 million Black Friday shoppers in the U.S. Thanksgiving Weekend In-Store and Online Shoppers by Day In particular, Cyber Monday saw an impressive 77 million online shoppers. US Black Friday Online Sales Climbed from $1.93 Billion in 2013 to $7.4 Billion in 2019. According to data from Adobe Analytics, November 2021 out-of-stock messages were up 227% compared to January 2020 and 261% compared to November 2019. The spend which totaled 9.2 billion in local currency was the highest ever recorded on Black Friday. For a fairer comparison, we can look at data from pre-pandemic 2019, when 93.2 million people shopped online on Black Friday. Totaling 107.4 million, it was Cyber Weekends second busiest day in 2021. Toys, in particular, drove significant demand, with deals as high as 33% off. Some 5.9% of us are willing to wait an entire year! Dont feel like you have to try hard to please everyone. Millennials spent an average of $499, baby boomers spent $677 and Gen X spent $716 per item. Online and in stores, shoppers can expect to find numerous doorbusters prices so low the retailer may not make a profit to entice shoppers. Toys and video games sales spiked on Black Friday 2021. And while 78% of marketers said that Cyber Monday was no longer relevant to their business, 76% said their brands would limit their shopping season deals and discounts to the Black Friday weekend. GenderMen (52%) are more likely than women (46%) to regret a shopping purchase. But when it comes to the amount spent, millennials appear to be the most conservative generation. :), 32 East 31st Street, 4th Floor, Buy-now-pay-later (BNPL) solutions like Sezzle, Afterpay, Plan It by American Express and PayPals Pay in 4 are growing in usage as consumers look for ways to manage their holiday budgets. Nearly 155 million Americans shopped during Black Friday 2021. Sitewide sales were most common among fashion retailers (14 out of 33) and least common among multicategory retailers (just 1 out of 7). Interestingly, COVID-19 hasnt seemed to dampen Americans desire to travel, with US adults planning to spend an average of $217 on trips. People look for convenient and safe ways to shop nowadays. While 46% go to stores between 7 am and 10 am, 36% will already be there between midnight and 6 am. (See our methodology for a breakdown of our analysis.) Make a list of what you need or want and stick to it. And when they do, they are more likely to spend less per item compared to those with higher incomes. U.S. Black Friday online sales. Chile may have only ranked 22nd in terms of search volume but saw the largest year-on-year gain in search interest (41%), whereas interest in Italy went the other way, with a precipitous drop of roughly 74%. Baby boomers were the most frugal group, with only 78% of Baby boomers saying theyd spend an average of $527.53 more than 30% less than Gen X. Because of that outsized importance, collectively, e-commerce holiday figures can serve as a bellwether for the e-commerce market as a whole. Mobile phones have become central to our everyday lives. The average spent per sale item on technology and electronics was $285, on clothing and accessories was $87 and on household items was $244. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. That number could balloon to as much as $9.2 billion before the day is done, Adobe said. All Rights Reserved. But take these predictions with a grain of salt as the focus of Black Friday tends to vary wildly from year to year. The types of discounts that businesses offer also changed during Black Friday 2021. We here at SpendMeNot gathered the latest Black Friday sales statistics. For retailers, these numbers may be a promising indicator about the weeks ahead. In 2021, 52% of buyers were first-time. Finder is a registered trademark of Hive Empire Pty Ltd, and is used under license by Black Friday saw BNPL orders shoot up 78%, and they are up 81% by sales figures, compared to the same day a week ago. The use of buy now, pay later services is up, a sign of both the growing ubiquity of this as an alternative to credit, but also of the need for consumers to take this route. On average, women regret purchases of about $129.00, while for men the amount is slightly more at $158.09. A hyperlink or a reference to a broker should not be taken as an endorsement of that broker. Electronics like Samsung and TCL televisions and PlayStation 5 started trending early as well. Best Mattress Sales Helix Overall, ecommerce revenue during Cyber Weekend 2021 totaled $33.2 billion a 1.4% decrease from 2020. Also, theres some potential for some attractive offers across Apples catalog, including the iPhones 13 and the latest MacBooks. Black Friday can bring to mind hoards of American bargain-hunters breaking through the front doors of stores across the country. Other product categories with a high share of first-time buyers in 2021 included home goods (61%), jewelry (60%), sporting goods (60%), and footwear (56%). The Saturday after Black Friday also known as Small Business Saturday, when consumers focus on local small businesses saw 51 million in-store and 56.4 million online shoppers. Do Black Friday shoppers favor the convenience of mobile shopping? Psychologist, financial therapist and author of Crazy About Money: How Emotions Confuse Our Money Choices and What to Do About it. According to Adobes holiday season forecasts, computers saw the biggest discount at 25%, followed closely by electronics at 22%. Demand for Wedges surged by 12,259% in 2021. Gen X may plan to spend big on Black Friday and Cyber Monday, but more members of Gen Y say theyll open their wallets over the retail holiday. The anticipation of those deep price cuts and the rush to get there first heightens the excitement and increases the frenzy to GET THE DEAL, NOW! 66.5 million Americans shopped in stores on Black Friday 2021. Black Friday is a long "day." Want to know how your country stacks up? You're on the list to receive info on the best sales of the year. (Source: NRF) During 2021's holiday season, retail sales grew 14.1% over 2020 to $886.7 billion. This was a new record reached despite the ongoing COVID-19 pandemic and challenges from inflation and supply chain disruptions. All Rights Reserved. Three in four millennials (76.0%), 65.7% of Gen X and 57.5% of baby boomers have made such purchases. According to Forrester, fewer than half of retailers offered storewide discounts. Best Mattress Sales Best Bedding Sales All Mattress Sales Why Shop for a Mattress Online on Black Friday? With a total of 144.5 million shoppers, Black Friday sales figures were enough to make it Cyber Weekends busiest day. Consumers with stretched wallets are seeking value and price. That's only a .63% decrease from 2020. Below, we've compiled the best Black Friday deals from online mattress brands. From 2017 to 2021, the holiday season amounted to about 19% of annual sales for many retailers, according to the NRF. But if growth is what were after, there are some indicators of stormy waters ahead. Consumers spent a record $9.12 billion online shopping during Black Friday this year, according to Adobe. Thank you! Three of the victims were added to the list in 2021, although authorities havent confirmed their deaths have been related to the shopping event. They are flooded with shoppers. Demand has been brisk, however, and shopping appears to be more spread out than in the past. The coronavirus all but put an end to in-store shopping on Thanksgiving Day (as most retailers opted to remain closed for the first time in a decade). He is also a pop culture aficionado with boomer taste, and if he's not watching movies or reading on current events, he's probably busy getting cat hair off his furniture. According to the Adobe Index, categories seeing the highest online spending this season so far, include: toys (up 954% over pre-holiday levels of September), books (up 671%), video games (up 648%), appliances (up 617%), and personal care products (up 553%). Men are more likely than women to be a procrasti-shopper, with 7% of men planning to shop because theyre bored compared to just 4% of women. Gender Plans to spend money Doesn't plan to spend money; Women: 46.5%: 53.5% . US shoppers placed 8% fewer orders on Black Friday 2021. The folks from Americas Dairyland are followed by Texans ($1,171.91) and New Yorkers ($878.71). This is a record figure for the day, and up 2.3% on sales figures a year ago, and slightly higher than Adobe had estimated leading up to the day. Thats a 7.0% increase from November 2016 ($408.1 billion). Typically, shoppers spend about $2 billion to $3 billion online in a day, according to Adobe. In America, it turns out 11% of adults plan to shop because they think theyll find a good deal, while 6% are shopping to stave off boredom. Reaching their prime earning years, millennials have become the economys driving force. How much money does Black Friday generate? In terms of specific products and brands, data suggests that people are looking to bag deals on products like TVs and the Nintendo Switch. Mobile devices are playing an ever bigger role in that. Toys were the most bought items on Black Friday 2021. There was a slight decline in online site traffic across most verticals compared to last year, with the exception of Footwear and Jewelry. For Black Friday, the group expected larger discounts on electronics to reach 27%, computers at 18% and televisions at 13%. GenderThough women (44.3%) are more likely than men (42.7%) to purchase items on sale that they later regret, men ($526) tend to spend more per item on their regretful purchases than women ($343). To protect their margins during the global supply shortage, 17% of brands offered fewer discounts in 2021. A higher proportion of women intend to spend money on Black Friday sales this year (46.5%) compared with men (41.6%). Baby boomers reported they plan to spend the least on beauty and makeup, at $1.5 billion dollars. Women were always better when it comes to nailing shopping deals. Other leading retailers included Argos (28%) and eBay (19%). We believe transferring money between countries should be a painless experience for everyone involved. Thanksgiving is a time for gratitude AND it signals the start of the holiday gift seeking and giving. Please be aware that we generate revenue through partnerships with selected money transfer providers listed on our site. (Source: In 2020, 100 million consumers shopped online (up 8% from 2019). top 1,000 search results), we chose to present the results in no particular order. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. BNPL revenue is up 422% in November. Other popular brands include Apple, Verizon and Hulu. Looking at the age breakdown, the ecommerce giant was the leading retailer among all age groups except for Gen-Zers, with millennials accounting for the biggest share of the revenue (19.9%). Black Friday Brings Higher Demand and Scarcer Deals. When comparing offers or services, verify relevant information with the institution or provider's site. The BlackFriday.com team tracks thousands of deals and narrows them down to the ones that are worth your time and money. 11. Shopifys merchants registered $2.9 billion in sales worldwide on Black Friday, increasing 21% from 2020. This was 33% more than the second-most affected vertical, Home Goods, which had 8% of items out-of-stock. We all love deals. Of those hanging out to see the bargains, a one- to two-month wait is the most common (14.7%), followed by a few weeks (13.8%), three to six months (9.8%) and a patient seven to eleven months (3.7%). Meanwhile, those aged 65+ are least likely to take part, with just 52% saying any discount could catch their eye. Generation Z is the generation that rues their previous Black Friday sales pick-ups the most, with 67% having bought something on sale that they later regretted. According to the index, computer discounts are minus 15% as compared to last year at minus 28%. Well be posting more updates on sales figures as they come in. How long do we hold off buying?During the lead up to the big annual mega sales of Black Friday and Cyber Monday, its common to hold off spending in anticipation. At the top of the list of regrets are clothing and shoes, with 77.27% of purchasers making regrettable decisions. Black Friday online sales reach $8.9 billion with, over 44% of sales coming from smartphones. (Photo by Neil Godwin/Future via Getty Images), Buy-now-pay-later (BNPL) financing tools are. Those earning $120K and over plan to spend the most on average at $869.52. This will likely end up the biggest Black Friday ever online. However, theyre just as likely as one another to shop for a good deal, with 11% of both sexes shopping for this reason. Meanwhile, Cyber Monday saw an online spend of $10.7 billion (down from $10.8 billion in 2020), making it 2021s biggest online shopping day. Registered $ 2.9 billion in 2020 best discounts ( 73 % ) and.... Emotions Confuse our money Choices and what to do about it injury and even due... 1.4 % decrease from 2020 the economys driving force a record $ 9.12 billion online in day. 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