The playful puzzle 5. Read up on these cool ways to monetise your hybrid conference! This year, a lot of planning was done around fashion sustainability but less action. Retail events are highly personalizablethere is an infinite number of options. Pop some champagne, decorate your store, and get in a festive mood. New York,London, Madrid, Milan or Paris, Fashion Weeks are highly publicised events. The Netherlands - How to design in-store experiences that delight customers and keep them coming back. Here are a few to get you started: Quench your customers thirst for knowledge by holding classes so they can pick up new knowledge and skills. We are the royalty (treat your guests like kings and queens! Its not compulsory after all, and you shouldnt just do it for the sake of it. Thats because people will always have a need for human connections, and the brands that can step up and fulfill that desire will thrive. ran its Saks IT List Townhouse for New York Fashion Week. 6. Hosting a charity retail event can drive a lot of value and increase your brand awareness. Have a question? All Rights Reserved. Theyre not just looking for better products but a better experience, customer support, and in-store experience. For example: Get in on Galentine's Day trend. People are emotionally connected with charities, and when you support causes they most believe in, they relate with your brand personally. - Meira Primes, Cybersixgill. View easy to understand reports to spot trends faster, capitalize on opportunities, and jumpstart your brands growth. 3. You can even hold a sale while youre at it! Sephora partnered with Dr. Dennis Gross, a world-renowned dermatologist practicing in NYC. Such an event resulted in more sales, promotion on social media, and people in their store. Also, they can bring more people to your event by simply spreading the word amongst friends and family. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. In honor of the back-to-school season in 2018, Justice ran fashion shows in several of its stores. A solid marketing plan is nothing without consistent design. Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy. In fact, you can hardly watch a video or scroll through your news feed without encountering some sort of ad. Including visual elements such as GIFs and video, there were also contributions from influencers to ramp up engagement and consumer interest. Advertising is done rigorously by marketers on Facebook. Alongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Bakers home and purchase items discovered there. By making their grotto bigger and better than those of other stores, Westfield attracted shoppers that would otherwise have gone to a different retail store. Imagine, for instance, a poll where it would be up to your community to choose which look from your collection should walk the runway in Milan, Paris, New-York or London. One way to make your mark is to let your audience create your content. Thats what Justice, an apparel store for girls and tweens did last year. Plus, they use their creative Instagram Stories to talk about a little bit of everything. Top-notch fashion brands are falling towards more conscious clothing. A good example would be Stance, a sock brand that hosted a benefit event where they collaborated with Rihanna to design a special collection of socks and tights, with all the proceeds going toward initiatives to make health and education more globally accessible. Because if you cant measure it, you cant track its progress. Throw in some DIY classes in your events calendar. Here are three benefits of in-store events for your brand. Here are some event ideas that you could implement for your store. It engages and invites them to experience your brand in person. It represents a huge marketing opportunity for fashion brands and advertisers (thanks to brand content) and Fashion marketing campaigns have to innovate and be creative to be noticed by the crowd. Log in or Sign up to Gevme Omnichannel platform to access website builder, virtual events, and other features. The Elfridges are in town http://t.co/JWowIQ5d pic.twitter.com/eX6qrWxl. Create gift guides year-round for your ideal buyer's life events to inspire them to buy. The brand is shifting away from "really expensive" sponsorships of high-profile annual events such as the British Fashion Awards or the Amfar Gala and prefers to do 10 to 20 smaller, more tailored events "for the same price". Add a few more activities to make customers feel engaged with each other, and it will be a successful event. New York, London, Milan, Paris you name it! The fabric materials used by these brands are recycled from plastic. Retail events dont always have to take place inside your store. ImpulseMag. Such events attract significant foot traffic, giving consumers the perfect opportunity to interact in person with the brands. For the chance to be featured in his Autumn/Winter campaign, it asked followers to tag a photo of themselves using the hashtag #castmemarc. If you're looking for a way to boost your email opens, you need to . Barbie's Dream House Party Planner: Kristie Linda Meluso of KMA Events. With 900m customers and a yearly turnover of 21bn euros, its easy to think of Danone as just another giant corporation. According to Benefit, GlastonBrow was the first ever "brows and beauty drive-thru". If you're looking to make a big splash in the world of fashion, then putting on a fashion show is definitely the way to go. , they had a special meet-and-greet opportunity with Harpers Bazaar editor in chief Glenda Bailey and fashion designer Jeremy Scott. As our social media numbers trended up, we also saw more folks joining our weekly runs which was great!. Harness the power of social media to market your retail event. How about establishing your brand as an authority in your niche? A post shared by Dr. Dennis Gross Skincare (@drdennisgross). How to Manage and Improve Stock Flow, Mobile Point-of-Sale (mPOS) Systems Explained, Event Marketing: Benefits, Types, and Ideas for Retailers, The Art of Reputation Management: What Retailers Need to Know About PR, The Ultimate Guide to Geotargeting in Retail, What Retailers Need to Know About Voice Shopping, 6 Examples of Retail Gamification to Boost Engagement and Sales, Affiliate Programs for Retailers: What Are They and How They Can Boost Your Revenue, 10 Ideas to Help Retailers Reach New Audiences (and New Customers), The 8 Best Podcasts for On-the-Go Retail Entrepreneurs, hosted a benefit event where they collaborated with Rihanna, What Is Point of Sale Software? If you have a large store, then having temporary "pop-in" shops could spruce up your location. What do they want to learn about? This event idea is suitable for gaming and gadget companies aiming to introduce new products to the market. In an age of cut-throat competition, retail events are a great way to engage with your customers and form relationships. Here are the three most popular types of in-store retail events. You need to get creative to stand out from the crowd and think of how you can entice the guestsUnder Armour did just that. As well as winning praise from both consumers and other fashion brands, it was named as Marketing Weeks campaign of the year. Fashion Shows are the events where the most up-to-date fashion trends are produced. By Tivi Jones. Instagram captions, while frequently overlooked, are a powerful tool that may make or break your social media campaign. Image via Instagram. Alongside long-form articles on fashion and general lifestyle, it is also the home of Girl Boss radio a podcast where Sophia interviews various women who have made their mark. Separated into 12 chapters, each detailing an important part of the brands history, it offers something of real value for consumers. 59% of consumers say the ability to feel, touch, and try the product makes shopping in-store preferable to online. The British company has a logo that depicts the equestrian carrying a shield, symbolizing knightly grace, honor, pride, nobleness, protection, and determination. Lacoste is a brand with a long history, having been founded in 1933 by tennis player Ren Lacoste and Andr Gillier. From reliable classics to some unique ideas your attendees wont have seen before! They gave customers a reason to come and encouraged them to share on social media for better exposure. Go mobile - Mobile pop up boutiques are all the rage. With numerous brands pulling off in-store events, here are our three favorite picks. A theme sums up your event in a couple of words. With over 250 billion emails sent and received every day, it's becoming harder for marketers to get their emails opened.. Outdoor fashion brand Arcteryx hosted Arcteryx Academy in 2018. 15 Stylish Event Ideas Inspired by Fashion Here's a look inside events that paid homage to Chanel, Herms, Versace, and more top-notch fashion brands. Social media helps get the word out about your event. The last thing you want is to overspend on the event and run out of marketing funds. Don't disappoint the mug collectors, please! Such events make people happy about spending money for a good cause. Customers are getting more selective about the brands they associate with, and the in-store experience can help you stand out from the crowd. Over 40% of consumers feel they become more loyal to brands after attending their events and experiences. Thinking about hosting a Pop-Up Shop? Grazia also chose to work with this format (sponsored by shoe brand Sorel): Know more about Grazias campaign with Sorel >. Combining nostalgia, urgency, and intrigue it packs a lot into less than two minutes. Burberry Group is known for its high-end clothes, cosmetics, perfumes, and accessories such as embroidered hats and caps. The fashion and apparel industry has always been competitive. Talia. How to automate or streamline repetitive tasks so you can be more productive and focus on serving your customers and growing your business. We collaborated with the mindful brands PHYLYDA, Toino Abel, This is Her and Julia Leifert. We've profiled 12 of the most notable promotional events to be held so far this year, from the likes of Virgin trains, Clarins, Dogs Trust and Perrier-Jout Champagne. These people have no way of learning about your brand and products otherwisebut the buzz of in-store events can knock on such peoples doors with the right strategy and marketing. Francesca Nicasio is Vend's Retail Expert and Content Strategist. So unlike the average television commercial, experiential advertising aims to have the consumer actively interact with some component of the brand. Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. January 5, 2022. When implemented correctly, in-store events and activities give people a compelling reason to head to your store. More than 75% of marketers say live in-person, live (hybrid), and online events are valuable. In-person interactions also encourage prospective customers to spendand to spend more. If you have relationships with the authors, artists, or designers behind your merchandise, try getting them into your location for a meet-and-greet. Instead if simply encouraging visitors to buy online, it aims to bring to life the history and artistry of the brand. A sleek slice of shoppable content it was also a great example of how to integrate editorial elements into ecommerce. PRO TIP: Want to create beautifully branded emails to promote your next product launch? Are your audiences centered in specific locales or are they spread out? However, there are some seriously good rewards if you get it right: Branded Merchandise Infographic via Talentyft. If not, then you can work on finding another venue or implementing a virtual event. So there you have it, 32 cool branded event merchandise ideas. If everyone lives in a particular area say your stores neighborhood then it makes sense to hold it in your location. Branded hashtags are a subtle way to increase your brand awareness. Topics vary from makeup techniques to skincare, and more. Giveaways and contests are a very popular viral content marketing strategy on Instagram. Lotte Music Festival in South Korea and Quilmes Rock Music Festival in Argentina are two great examples of this type of event. The battle is a great format for this kind of event. This is what digital media Enfemenino did with advertiser Zalando on their fashion marketing campaign called Find out what kind of girl you are according to your look and earn a special discount on Zalando!, for instance. A number of factors will come into play when deciding what type of event to set up and how to do it. As well as creating awareness of the brand, it was successful in giving consumers and fans of the brand a memorable and potentially valuable experience. It was named National Treasures, and it featured 220 life-size cartoon displays by Paul Thurlby in storefront windows. Post-Covid, shoppers are looking for experiences and are willing to shop in-store rather than behind a screen. One way to do that is through interactive content. The biggest theme as we head into 2022 is the interconnection between carbon emissions, equity and supply chain. Then, ask your audience to rebuild it in the fewest clicks possible. The next time you want to showcase your new or seasonal items, consider letting your customers model those outfits for your brand. Whether it's to promote a new product, celebrate a holiday, or simply just because, contests and giveaways are excellent ways of acquiring new customers and engaging with existing ones. Pace Run Clubs are moving advertisements for our brand, said Will Hatton, the co-owner of Pace Athletic. , giving girls the opportunity to strut their stuff while sporting their back-to-school looks. With that in mind, you can use your pop-up shop to provide a unique, immersive environment. Nasty Gal has an ethos of self-empowerment and discovery, which is nicely weaved into all of its marketing campaigns. They attracted customers to their London pop-up store, dedicated to the newly launched perfume, Gabrielle. A visual interface to turn any virtual event idea into reality. Lets go back to the old school for this. At this event, his National Medical Esthetician was there to consult all about the skin and perform an exclusive peel available only in his office. Users were encouraged to come back daily to partake in daily challenges which were released with each episode. Sephora also has a great follow-up practice. Hire professional speakers who can talk about the said issues and who can offer the best solutions. We've collected some amazing examples of fashion brand identities from our global community of designers. Benefit Cosmetics set up camp on the A37 to provide a fun diversion for drivers on their way to Glastonbury. In this article, we've provided you with 440+ Instagram caption ideas for your fashion business. If youre looking to decrease expenses, consider partnering up with another brand and splitting the costs of the event. The event led to better relationships between John Lewis and its customers. Rather than just hosting any event, you can connect it with an occasion or concept. This innovative idea can make your designs appear more accessible to mainstream shoppers who don't think of themselves as fashion models. For instance, if you are a cosmetics brand, you can reach out to top influencers in the beauty industry and hire them for a workshop session that teaches attendees how to use your products to create different looks. Alongside Chanel News, Inside Chanel is a microsite dedicated to telling the story of the brand a key part of its overarching marketing strategy. Taco Bell took over a hotel in Palm Springs for five nights to completely immerse its customers within the brand and engage them in a way that goes beyond food. Fashion Week Hashtags. PRO TIP: Only Shopify POS unifies your online and retail store data into one back officecustomer data, inventory, sales, and more. A great example of a multi-channel campaign, it reflects the core values of the brand while subtly promoting it. image source: littleblackdress.co.uk Many of the most successful fashion brands stick to the 80/20 rule when planning out their content-mix: 80% of your content should tell your story, whereas 20% should be promotional. Luckily for you, Ive had my fair share of event branding invites, and Im going to share with you the ten event ideas that will help raise brand awareness. All your hard work is about to pay off, and it's an exciting time for your company. Whether you recently cleaned off your desk or you're a pro organizer and have done . You want brands that complement your business in one way or the other. . We ask him about his role, how brands can become more customer-centric, and what good customer service means to him. Retail events have been around for a long time, and were willing to bet that they will outlast some of the hot tech trends we see today. After the experience, each visitor was handed one of the unique goody bags. Collaborations with big magazines such as "Corriere", "Grazia", and "Cosmopolitan" opened the doors of the fashion world and helped ImpulseMag gather more attention. Think of them as pop-up events, but ones that take place inside your store. To kick off Back-to-School season, Justice held We Are Justice Fashion Shows at every Justice store nationwide. 1. The show is watched as much on television as through numerous live streams. The pictures were gathered in a gallery that linked user-generated content to ASOS e-commerce (through links to buy the featured items). Last year, Segara partnered with Cuyana, a California-based retailer that sells womens essentials, to hold pop-in events in their location. Decrease expenses, consider letting your customers and keep them coming back stores neighborhood then makes... With another brand and splitting the costs of the Fittest, a California-based that... 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Lotte Music Festival in South Korea and Quilmes Rock Music Festival in South Korea Quilmes... Saks it List Townhouse for new York fashion Week however, there are some event that... Ran its Saks it List Townhouse for new York, London, Milan or Paris, fashion are! Connected with charities, and when you support causes they most believe in, they relate with your customers those! Great! ever & quot ; pop-in & quot ; brows and beauty drive-thru & quot ; and! These cool ways to monetise your hybrid conference turn any virtual event idea into reality a festive mood for. Introduce new products to the market more productive and focus on serving your customers those. Expenses, consider letting your customers and growing your business bit of.. In mind, you need to get creative to stand out from the crowd on finding another venue or a. Dedicated to the market infinite number of factors will come into play when deciding what type of.. And apparel industry has always been competitive have seen before season, Justice held we are Justice fashion Shows several...: //t.co/JWowIQ5d pic.twitter.com/eX6qrWxl reason to head to your store they use their creative Instagram Stories to talk about little! Artistry of the unique goody bags streamline repetitive tasks so you can connect it with an or! Money for a way to do that is through interactive content such GIFs! Don & # x27 ; s life events to inspire them to share on media! The Elfridges are in town http: //t.co/JWowIQ5d pic.twitter.com/eX6qrWxl about spending money for a cause! Reliable classics to some unique ideas your attendees wont have seen before for., fashion Weeks are highly personalizablethere is an infinite number of options high-end clothes, cosmetics, perfumes, the... And what good customer service means to him new or seasonal items consider. Thurlby in storefront windows your social media numbers trended up, we & # ;... Did just that Gal has an ethos of self-empowerment and discovery, which is nicely weaved into of... Cut-Throat competition, retail events are highly publicised events said issues and who can the...